Bio-Rad Sustainability Report
art direction | icon illustration | data visualization | layout design
While working at Milepost, I led my team to create a digital sustainability report for Bio-Rad laboratories. At over 110 pages, it was imperative to establish clear hierarchy and navigation that was both intuitive and interactive. During this time, Bio-Rad was undergoing brand identity updates and hadn't yet solidified or published a new visual direction. With that knowledge, I advised the Bio-Rad team that we keep the overall design clean, simple, and versatile. I chose to focus on the content by utilizing bold typography and leaning into their brand colors (their palette was the common thread through their brand evolution.) I assigned a unique color to each chapter to both reinforce their brand look and feel as well as support the reader in understanding where they were in the report as a navigation tool.
As art director, I established the report grid, wireframed the content and pulled out key metrics and callouts, identified infographic opportunities, assigned chapter colors, sourced photos, created the interactive navigation, and established the icon style. I then onboarded my team to what the client's goals were, and my general vision for this report.
